Portfolio
A selection of D2C and lifestyle brands we work with — across branding, Shopify, websites, content and marketing.
Active projects
Case studies
Problem
A heritage Chikankari label with stunning craft but a storefront that wasn't converting — especially on mobile.
What we did
Rebuilt the Shopify store with a mobile-first layout, collection architecture that told the craft story, and Meta Ads campaigns targeting ethnic-wear buyers at the right moment.
Outcome
A storefront that matches the product's quality, with Meta ROAS of 3.8x in peak season.
Problem
A sustainable clothing brand with strong values but no visual language to communicate them consistently.
What we did
Developed a minimal brand identity that matched the 'less is more' philosophy — clean type, muted palette, and a social system rooted in slow content.
Outcome
A cohesive brand presence across packaging, site and Instagram that mirrors the brand's values.
Problem
Meta Ads were burning budget without a clear picture of which creatives or audiences were driving sales.
What we did
Restructured the campaign architecture, introduced a creative testing framework, and moved from broad to intent-first targeting with cleaner creative sets.
Outcome
ROAS improved from 1.4x to 3.1x within 60 days of the restructure.
Problem
A bold fashion label whose social content wasn't landing — inconsistent styling, no posting rhythm, and no creative direction.
What we did
Shot a campaign-style content bank with a defined aesthetic, then built a social calendar with weekly themes that gave the feed a consistent, recognisable look.
Outcome
Instagram engagement up 3x, with a consistent feed identity the team can maintain independently.
Problem
A fun, vibrant brand whose online store felt flat — not matching the energy of the products or the audience.
What we did
Rebuilt the Shopify store with a bolder visual treatment, improved product page layouts and a checkout flow optimised for the brand's younger buyer persona.
Outcome
A store that feels as energetic as the brand, with a 24% improvement in mobile conversion rate.
