Azurina
Luxury sleepwear — acquired smartly, kept through retention.
About the brand
Who is Azurina?
Azurina is a modern sleep and loungewear label built for the woman who refuses to compromise on comfort or elegance. Their range covers silk-feel pajamas, modal nightgowns, cotton caftans, chemises, tunic sets, and more — each piece designed to feel as good as it looks. With a dark, luxurious brand identity and strong product photography, Azurina is a label on the rise in the premium Indian sleepwear market.
Our work
What we do for Azurina.
Performance Marketing
We run Meta and Google Ads campaigns targeting women who already shop premium fashion and gifting — audiences likely to value and pay for quality sleepwear. Ad creatives are styled to match the brand's editorial identity: dark, elegant, confident. We test angles around self-gifting, gifting for occasions, and the everyday luxury of feeling good at home.
Retention Marketing
Sleepwear buyers come back — if you stay in front of them. We've set up email and WhatsApp flows that trigger around key moments: post-purchase welcome, product care tips, reorder nudges, and seasonal drops. The goal is to turn a one-time buyer into a repeat customer who thinks of Azurina first for their next purchase or a gift.
Creatives
We produce ad creatives — static images, carousels, and short-form video edits — styled to match Azurina's brand aesthetic. Every asset is built for platform-native performance: formats that stop the scroll on Meta Reels, and visuals that look premium in Stories without being overproduced.
Growth with Oxbow
How Azurina is growing.
Azurina's growth with us has been built on two parallel tracks: bringing in new buyers profitably through performance marketing, and keeping them with a solid retention system. The combination of strong ad creatives and timely post-purchase flows has turned a healthy first-order business into one with a growing repeat customer base.
See Azurina live2.8x
ROAS on Meta Ads
32%
Repeat purchase rate via retention flows
↑ AOV
Higher basket through upsell flows
3 flows
Active retention journeys running