Mohana Poshak
Kamakshi & Akshita studio — Indian heritage clothing, fully managed digitally.
About the brand
Who is Mohana Poshak?
Mohana Poshak is the brand behind Kamakshi & Akshita studio — an Indian ethnic clothing label that celebrates the heritage, craft, and artistry of traditional Indian fashion. Every piece is designed with care and an eye for the cultural stories woven into Indian textiles. The brand speaks to buyers who want their clothing to mean something — women who wear their heritage with pride.
Our work
What we do for Mohana Poshak.
Performance Marketing
We run campaigns targeting ethnic wear buyers — women shopping for kurtas, salwar suits, and traditional outfits for everyday wear and occasions. Targeting draws from interest signals around Indian fashion, ethnic brands, and cultural occasions. Campaigns are structured around the brand's strongest collections and seasonal demand peaks.
Web
We manage the Mohana Poshak website — keeping the store current, product pages well-structured, and the overall experience befitting a premium ethnic brand. A clean, fast website builds trust with buyers making considered purchases.
Social Media
We manage their social presence — building a feed that reflects the brand's heritage positioning, posting consistently, and engaging with a community of ethnic fashion lovers.
Creatives
Ad and social creative assets are styled to reflect the richness of Indian heritage fashion — elegant layouts, warm colour palettes, and product showcases that do justice to the craftsmanship.
Content
Content strategy for Mohana Poshak is rooted in culture — festival guides, fabric stories, styling content for occasions, and the narrative of Kamakshi & Akshita studio as a brand with a voice and a point of view.
Growth with Oxbow
How Mohana Poshak is growing.
Mohana Poshak's digital presence has been transformed from a basic storefront into a fully managed brand ecosystem — with consistent traffic from ads, a growing social following, and content that builds brand affinity between purchases.
See Mohana Poshak live3.2x
ROAS on ethnic wear-targeted Meta campaigns
↑ Social
Growing social following and engagement
Full stack
5 channels managed as one integrated system
Festival
Strong campaign performance during key occasions