Tahiliya
Artisanal ethnicwear — grown with a full marketing operation behind it.
About the brand
Who is Tahiliya?
Tahiliya sells pure cotton artisanal handblock kurtas, dupattas, and co-ords with fast pan-India delivery. The brand is built around quality Indian craftsmanship — Chikankari kurtas, Chanderi silk, muslin fabrics — at a price point that makes handmade ethnic wear accessible. With a growing catalogue and a dedicated buyer base, Tahiliya is building a reputation as one of the go-to destinations for premium, authentic ethnic fashion.
Our work
What we do for Tahiliya.
Performance Marketing
We run full-funnel Meta and Google campaigns targeting ethnic wear buyers across India — women shopping for kurtas, dupattas, and co-ords for everyday wear and festive occasions. We structure campaigns around product categories, test collection-specific and occasion-based angles, and optimise relentlessly for purchase ROAS.
Retention Marketing
Tahiliya's buyers come back — for new collections, for different occasions, for gifts. We've built email and WhatsApp retention flows that capture every repeat opportunity: new arrival drops, festive season campaigns, VIP early access for loyal buyers, and personalised recommendations based on past purchases.
Social Media
We manage Tahiliya's social presence — building a consistent, beautiful feed that reflects the quality and craft of the brand. Social is where ethnic wear buyers discover new brands and stay connected between seasons.
Creatives
We produce ad and social creatives at scale — from product photography to campaign visuals for festive seasons. The creative quality reflects the premium nature of the brand while staying accessible and aspirational.
Content
Content strategy for Tahiliya is rooted in craft stories, fabric education, styling inspiration, and occasion guides. We build content that makes buyers feel knowledgeable and connected to what they're wearing.
Growth with Oxbow
How Tahiliya is growing.
Tahiliya has grown from a brand with good products and limited digital presence into a fully marketed label with a compounding customer base. The combination of performance, retention, and social means the brand is visible at every stage of the buyer journey — and each channel reinforces the others.
See Tahiliya live3.8x
ROAS across performance campaigns
46%
Revenue from returning customers via retention
5
Active channels managed as one system
↑ Festive
Strong peaks during Navratri, Diwali, wedding season