Balance Breens
A US supplement brand — managed entirely from Jaipur.
About the brand
Who is Balance Breens?
Balance Breens is a US-focused health and wellness brand selling vitamins, supplements, tablets, and capsules for fitness and general wellbeing. Operating in the highly competitive American supplements market, the brand competes on product quality, fast shipping, and a digital presence built for conversion. With a strong product range and a growing customer base, Balance Breens is scaling across multiple channels.
Our work
What we do for Balance Breens.
Performance Marketing
We manage their Meta and Google Ads campaigns for the US market — structuring campaigns around product categories, building lookalike audiences from purchaser data, and testing creative angles around fitness goals, daily wellness, and specific supplement benefits. US markets require different bidding strategies and creative sensibilities, and we've built a system that works.
Retention Marketing
Supplement buyers are some of the best retention candidates — they need to reorder. We've built email flows that time reorder reminders to purchase cycles, educate buyers on product stacking and benefits, and run win-back sequences for customers who haven't ordered in 60+ days.
Content
We produce content that educates and converts — ingredient breakdowns, health benefit posts, testimonial formats, and comparison content. Informed buyers convert faster and churn slower.
Web
We manage and update the Shopify store — keeping product pages optimised, updating banners for campaigns, and ensuring the site performs across devices. A fast, clear store is the difference between an add-to-cart and a bounce.
Social Media
We manage their social presence — consistent posting, community engagement, and a content calendar that keeps the brand visible between paid bursts.
Creatives
All ad and social creatives are produced in-house — designed for the US market aesthetic: clean, benefit-forward, and trust-building.
Growth with Oxbow
How Balance Breens is growing.
Balance Breens is one of our most complete partnerships — we manage the entire digital operation. The result is a brand that doesn't need to coordinate between multiple agencies or freelancers. Everything runs through one team, which means campaigns, content, and store updates are always aligned. The brand has seen consistent month-on-month growth in the US market.
See Balance Breens live4.1x
ROAS on US Meta Ads
28%
Repeat purchase rate via email
6
Channels managed simultaneously
↑ MoM
Consistent revenue growth month-on-month