KM Label
Contemporary fashion — scaled on Meta, collection by collection.
About the brand
Who is KM Label?
KM Label is a contemporary women's fashion label built around seasonal collections — each with its own identity, colour story, and editorial direction. Collections like Sorbet Summer, Sicily, After Hours, and Summer Somewhere reflect a brand that thinks in campaigns, not just products. KM Label's buyer is fashion-conscious, follows trends, and is willing to invest in pieces that feel current and considered.
Our work
What we do for KM Label.
Performance Marketing
We run Meta Ads campaigns structured around KM Label's collection drops — treating each launch like a mini-campaign with its own audience strategy, creative set, and budget allocation. During launch windows, we go broad and fast to build awareness; as the collection matures, we retarget browsers and past buyers with specific products. Off-season, we run lower-budget awareness and retention campaigns to keep the audience warm for the next drop.
Growth with Oxbow
How KM Label is growing.
KM Label's performance marketing has evolved from always-on campaigns into a launch-driven model that mirrors how fashion actually works. Each collection now has a proper go-to-market approach on Meta, with clear goals, creative strategy, and budget planning — leading to stronger launch peaks and more efficient spend.
See KM Label live4.1x
Peak ROAS during collection launches
↑ Launch
Stronger sales velocity on new drops
Structured
Campaign architecture built for seasonal scaling
↓ CPP
Cost-per-purchase improving each cycle