Early Sunday
Premium baby clothing — seen by the right parents at exactly the right moment.
About the brand
Who is Early Sunday?
Early Sunday makes premium baby clothing and kids fashion for parents who want their little ones dressed beautifully and comfortably. Every piece is made from soft, carefully selected fabrics — designed for joyful everyday moments and special occasions alike. The brand speaks to a specific kind of parent: one who views dressing their child as an expression of care, not just a practical task.
Our work
What we do for Early Sunday.
Performance Marketing
We run Meta Ads targeting new parents, expecting parents, and gift-givers — reaching them through interest signals, parenting communities, and baby product purchase behaviour. Creatives show the softness, the quality, and the joy of the brand in a way that resonates with parents who want the best. Seasonal campaigns around birthdays, baby showers, and festivals drive strong peaks.
Retention Marketing
Parents who buy once tend to buy again — their child keeps growing. We've built retention flows timed to purchase patterns: size-up reminders, seasonal drops, gifting nudges around birthdays, and post-purchase care content that builds trust and loyalty between orders.
Content
We produce content that feels warm, genuine, and parent-first — not overly polished or corporate. The content library covers product features, styling ideas, new arrivals, and real moments that the brand's audience connects with.
Growth with Oxbow
How Early Sunday is growing.
Early Sunday has grown by finding and keeping the right buyers — parents who return season after season as their child grows. The combination of precise performance targeting and well-timed retention flows means the brand is building a base of loyal customers who don't need to be re-acquired with every purchase.
See Early Sunday live3.6x
ROAS on Meta parent-targeting campaigns
41%
Returning customer rate
↑ Gifting
Growing gifting segment via seasonal flows
35%
Email click-through on size-up reminders