Ishhaara
Designer jewellery — found by the right buyer, kept with the right retention.
About the brand
Who is Ishhaara?
Ishhaara is a leading online destination for designer artificial and imitation jewellery — bridal sets, maang tikkas, necklaces, earrings, hair bands, bracelets, and more. Built for the woman who wants to look beautiful without spending on fine jewellery every time, Ishhaara offers designer-quality pieces at accessible price points. The catalogue is large, the occasions are many, and the repeat purchase potential is enormous.
Our work
What we do for Ishhaara.
Performance Marketing
We run full-funnel Meta and Google campaigns — prospecting new buyers with catalogue-based and collection-specific campaigns, and retargeting browsers with dynamic product ads. For a catalogue this wide, structure matters enormously: we segment campaigns by jewellery type, occasion, and price point so every rupee goes to the right product for the right buyer.
Retention Marketing
Jewellery buyers come back — for the next wedding, festival, or special occasion. We've built a retention system across email and WhatsApp that keeps Ishhaara top of mind: occasion-based campaigns (Diwali, Navratri, wedding season), new collection alerts, replenishment nudges, and VIP loyalty flows for high-value customers.
Social Media
We manage Ishhaara's social presence — keeping the feed consistently stocked with new jewellery shots, styling ideas, occasion-specific content, and community-building posts. Social is a major discovery channel for jewellery buyers, and we keep the brand visible and aspirational.
Creatives
We produce ad creatives and social assets at scale — product shots, collection showcases, occasion-themed campaigns, and video reels. Volume and quality both matter for a catalogue brand, and we produce both.
Content
From occasion guides to jewellery care tips to styling inspiration, we produce content that builds the brand's authority and keeps buyers engaged between purchases.
Growth with Oxbow
How Ishhaara is growing.
Ishhaara's growth has been built on the full stack — not just acquisition. The combination of structured performance marketing, a strong retention system, and consistent social presence means the brand is building compounding value: new buyers come in from ads, and a growing portion of revenue now comes from repeat customers reached through retention channels.
See Ishhaara live3.9x
ROAS on Meta catalogue campaigns
44%
Revenue from returning customers
↑ 2x
Social engagement growth in 6 months
12+
Active retention flows across email & WhatsApp