Bird House
Sustainable footwear — built on craft, grown with purpose-led marketing.
About the brand
Who is Bird House?
Bird House makes comfortable, sustainable footwear crafted from natural materials — while reviving the stories of Indian artisan traditions. Every pair connects a buyer to a heritage of craft and a commitment to sustainability. The brand has built a loyal community around these values, attracting buyers who care about what they wear and where it comes from. Bird House is proof that sustainability and beautiful design aren't a trade-off.
Our work
What we do for Bird House.
Performance Marketing
We run Meta Ads campaigns that target sustainability-conscious buyers — people who follow slow fashion brands, buy organic and eco products, and are willing to pay more for something made right. Creatives lead with the craft story, the natural materials, and the artisan connection rather than generic lifestyle imagery.
Retention Marketing
We've built retention flows that keep Bird House buyers engaged between purchases — with post-purchase care guides, product stories, and early access to new drops for existing customers. The brand's community ethos translates well into email and WhatsApp, where subscribers expect a conversation, not just promotions.
Content
Content for Bird House is always rooted in the brand's mission. We produce artisan-story posts, behind-the-scenes of the making process, sustainability explainers, and product content that shows the quality of natural materials in action.
Growth with Oxbow
How Bird House is growing.
Bird House's growth has been built on the right audience, not the largest one. By targeting buyers who genuinely align with the brand's values, we've kept acquisition costs lean and retention rates high. Their community feels curated rather than bought — which is exactly what a brand like Bird House needs to maintain its positioning.
See Bird House live3.4x
ROAS targeting sustainability-first buyers
38%
Email open rate on retention flows
↑ LTV
Higher lifetime value vs. broad audiences
Low CAC
Lean acquisition through precise targeting