The Yellow Bow
Hand block printed cotton dresses — found, loved, and bought again.
About the brand
Who is The Yellow Bow?
The Yellow Bow sells hand block printed, floral, and festive women's cotton dresses — pure Indian craft for the modern woman, with free shipping and COD available across India. The brand is built on the charm of Indian artisanal textiles: every dress is colourful, considered, and tells the story of the block printing tradition. Their buyer is a woman who values handmade quality, loves colour and print, and wants to wear something that feels special without spending a fortune.
Our work
What we do for The Yellow Bow.
Performance Marketing
We run Meta Ads campaigns targeting women who shop Indian ethnic and contemporary fashion — audiences that respond to block print, floral designs, and artisanal Indian fashion. We structure campaigns around new collection drops, festive seasons, and the brand's strongest SKUs. Creative angles focus on the product quality, the print detail, and the wearability of the dresses for different occasions.
Retention Marketing
The Yellow Bow's buyers love the brand — they just need to be reminded when something new arrives. We've built retention flows that make every new drop feel like an event: early access for loyal buyers, reorder nudges for past bestsellers, and seasonal campaigns that match the brand's festive and casual product mix.
Creatives
We produce ad and social creatives that show the dresses as they're meant to be worn — in lifestyle settings, with the print detail in focus, and in the natural light that does block print justice. For a fashion brand built on colour and craft, the creative is everything.
Content
Content for The Yellow Bow covers new arrivals, styling ideas, block print education, and the story of Indian craft — giving buyers more reasons to love the brand beyond each individual purchase.
Growth with Oxbow
How The Yellow Bow is growing.
The Yellow Bow's growth has been driven by the quality of the product and the consistency of the marketing. Each new drop is now a proper marketing moment — with campaigns, content, and retention all aligned around the same collection — and the cumulative effect is a growing base of buyers who come back with each one.
See The Yellow Bow live3.4x
ROAS on Meta collection campaigns
37%
Repeat purchase rate from retention flows
↑ Drop
Strong sales velocity on new collection releases
4
Channels coordinated around each launch