Phutari
Reviving Jaipur's block printing legacy — one buyer at a time.
About the brand
Who is Phutari?
Phutari is a Jaipur-based brand with a clear, honest mission: to revive the fading tradition of Indian hand block printing and empower the craftsmen and families who keep it alive. Every product — from garments to home accessories — is made using the ancient block printing techniques that Jaipur is famous for, and every purchase directly supports the artisans behind it. Phutari's buyers aren't just shopping; they're participating in the preservation of a craft.
Our work
What we do for Phutari.
Performance Marketing
We run performance campaigns targeting buyers who care about craft, sustainability, and Indian heritage — audiences that follow handloom brands, artisan markets, and conscious lifestyle content. Every ad leads with the mission: what Phutari is trying to save, and why buying from them matters. This isn't just selling a product — it's inviting someone into a story.
Content
Content for Phutari goes deeper than product showcases. We produce artisan stories — the hands behind the blocks, the process of printing, the history of the craft in Jaipur, and the real families supported by every sale. This content builds brand affinity that no discount ad ever could.
Growth with Oxbow
How Phutari is growing.
Phutari's growth is built on mission alignment — buyers who find the brand tend to become advocates rather than one-time shoppers. Our job is to get the story in front of the right people efficiently, and then let the brand and product do the rest.
See Phutari liveMission
Brand story driving strong word-of-mouth
↑ Reach
Growing artisan-interested audience
Content
Deep storytelling content building long-term loyalty
Jaipur
Proud local brand with a national audience