Navya Fashion
India's block print heritage — found by everyone who should know about it.
About the brand
Who is Navya Fashion?
Navya Fashion is one of India's leading block-print fabric and clothing brands, selling women's wear, scarves, home décor, and raw fabric across India and worldwide. Based in Jaipur — the heartland of Indian block printing — the brand is run by one of the leading fabric manufacturers in the country, offering a unique collection of block print fabrics, garments, and handcrafted pieces that celebrate Indian craft. Navya Fashion serves everyone from fabric buyers to ready-to-wear shoppers to home décor enthusiasts.
Our work
What we do for Navya Fashion.
Performance Marketing
We manage the full Meta and Google Ads operation — campaigns across fabric, clothing, and home décor categories, structured for each audience type. Fabric buyers, ethnic wear shoppers, and home décor buyers need different messages and creative approaches, and we run each segment properly.
Retention Marketing
Navya Fashion has a large existing customer base that was underserved from a retention standpoint. We've built email and WhatsApp flows that reach past buyers with new collections, festival campaigns, and fabric reorder nudges — turning a one-time purchase history into an ongoing revenue stream.
Web
We manage the Navya Fashion website — keeping it fast, current, and optimised for conversion across a complex multi-category catalogue. Clear navigation, optimised category and product pages, and a smooth checkout flow are all maintained as part of our ongoing work.
SEO
Block print fabric, ethnic women's wear, and Indian home décor are all high-intent search categories. We've built an SEO strategy around the terms Navya Fashion's buyers are searching for — optimising product and collection pages, building internal link structure, and creating content that earns organic rankings.
Social Media
We manage Navya Fashion's social presence across platforms — keeping the feed stocked with beautiful block print content, new collection drops, and posts that connect buyers to the heritage behind the products.
Creatives
Ad and social creatives are produced in large volumes to feed the brand's multi-category catalogue — from fabric swatches and product shots to lifestyle imagery and festival campaign visuals.
Content
We produce the full content library — styling guides, fabric education, artist stories, occasion content, and SEO articles that build Navya Fashion's authority as the go-to destination for Indian block print.
Growth with Oxbow
How Navya Fashion is growing.
Navya Fashion is Oxbow's most comprehensive partnership — we run every digital channel as one integrated team. The result is a brand with consistent, compounding growth across organic and paid: SEO is building long-term traffic, retention is monetising the existing customer base, and performance marketing is bringing in new buyers at scale.
See Navya Fashion live4.3x
ROAS across Meta & Google campaigns
3x
Organic sessions growth via SEO in 6 months
7
Channels managed as one integrated system
↑ 42%
Revenue from returning customers via retention