Simply Soho
Beautiful tableware — found by the people who actually care about their table.
About the brand
Who is Simply Soho?
Simply Soho is a tableware and home décor brand selling drinkware, dinner sets, cutlery, serveware, dip sets, and wooden tableware — the kind of pieces that make an ordinary meal feel considered. The brand has a strong gifting angle (a gift with every purchase, a 10% dad-gift discount, free shipping above ₹1,500) and an audience that appreciates aesthetics in their home. Simply Soho competes in a category where the product needs to look good in an ad as much as in a home.
Our work
What we do for Simply Soho.
Performance Marketing
We run Meta Ads campaigns structured around Simply Soho's strongest use cases: everyday home upgrades, gifting for occasions (Father's Day, Diwali, birthdays, housewarmings), and kitchen/dining enthusiasts who want their table to look intentional. Campaigns are timed around gifting seasons and tested across product categories to find what converts best.
Creatives
Tableware needs to look beautiful in an ad — and we make sure it does. We produce creative assets that style the products in real table settings, showing how they look in use rather than on a white background. For a category driven by aspiration and aesthetics, the visual quality of the creative is the campaign.
Growth with Oxbow
How Simply Soho is growing.
Simply Soho's growth has come from matching the right product to the right occasion and showing it in the most compelling way possible. Gifting-season campaigns have been particularly strong, and the creative quality has made the brand's ads feel more editorial than commercial — which is exactly right for this audience.
See Simply Soho liveGifting
Strong performance during gifting occasions
↑ AOV
Higher basket driven by gifting bundles
Editorial
Ad creative quality matching the brand positioning
↑ ROAS
Improving returns with each campaign cycle