Janki
Fine handmade jewellery — found by the buyer who knows what they're looking for.
About the brand
Who is Janki?
Janki makes fine, handmade certified jewellery — hallmarked 925 Sterling Silver, Vermeil Plated, and Italian Alloy pieces that are skin-friendly, anti-tarnish, and available in gold, rose gold, and silver plating. Every piece is handmade under one roof. Janki buyers aren't impulse shoppers — they're considered buyers who research quality, care about certifications, and want jewellery that lasts.
Our work
What we do for Janki.
Performance Marketing
We run campaigns that attract the right buyer — not just anyone. For fine jewellery, the wrong buyer is expensive: high return rates, low reviews, low LTV. Our targeting focuses on jewellery enthusiasts with a demonstrated interest in quality, silver jewellery, artisan craft, and gifting for special occasions. Campaigns are built around the hallmarking story, the handmade process, and the lifetime quality of the pieces.
Retention Marketing
Fine jewellery has strong gifting seasonality — birthdays, anniversaries, festivals, weddings. We've built retention flows that work across these moments: anniversary reminders for past buyers, pre-festive campaign drops, and VIP early access for high-value customers. The goal is to make Janki the first name that comes to mind when a loyal customer needs to buy something special.
Creatives
We produce high-quality creative assets that match the premium nature of the product — clean jewellery-focused layouts, elegant typography, and campaign visuals that feel considered rather than commercial. Every asset shows the craftsmanship without over-styling it.
Growth with Oxbow
How Janki is growing.
Janki's growth is built on quality over volume — a smaller base of loyal, high-value buyers who come back and refer friends. The performance marketing has brought in buyers who match the brand's positioning, and retention has converted a meaningful portion of them into repeat customers who trust Janki for their jewellery needs.
See Janki live3.3x
ROAS on quality-targeted Meta campaigns
↑ High LTV
Buyers who spend more, return more
Seasonal
Strong gifting peaks in festive & wedding seasons
Low return
High-fit buyer targeting reduces returns