Tangerine

We run Meta and Google Ads targeting jewellery buyers with a clear purchase intent — women researching wedding jewellery, everyday silver pieces, and handcrafted alternatives to mass-produced designs. Campaigns lead with the artisan craft story, the lifetime warranty, and the quality of the materials. Occasion-based campaigns (weddings, anniversaries, festivals) are a key part of the strategy.

Jewellery occasions repeat. We've built retention flows around life events and seasonal moments — anniversary reminders, pre-festive collection drops, and VIP treatment for buyers who've spent above a threshold. The goal is to make Tangerine the brand a loyal customer thinks of for every piece of jewellery they'll ever buy.

We manage and optimise the Tangerine website — ensuring product pages communicate the craft and quality of each piece, the size and material information is clear, and the checkout flow is seamless. For a brand competing on quality, the website experience needs to match the product.

We produce ad and social creative assets that showcase the jewellery in the best possible light — detailed product shots, lifestyle imagery, and campaign visuals for occasion-based drops. Creative quality is especially important for jewellery, where the visual impression is the primary purchase trigger.

We produce content around the craft, the artisans, care guides, styling advice, and occasion inspiration — building the brand's authority and keeping buyers engaged between purchases.